BlairGarcia_ArtDirection_Fossil_Print_Ad_YaraShahidi.jpg

Photo art direction and design for Fossil print ads.

 

Art directed the product photography and designed the layouts of 24 print ads featuring celebrities Kristen Bell, Yara Shahidi, Austin Mahone, and Leslie Odom Jr. for Fossil’s smartwatch campaign.

Publications included Elle, Esquire, Wired, Seventeen, Glamour, Real Simple, Rolling Stone, Goop, Inc., Men’s Health, Men’s Journal, and more— reaching a combined circulation of over 25 million. 

 

Role: Art Director

Sr. Art Director: Michelle Brook

Sr. Creative Director: Randy Saunders

Product Photographer: Jim Wright

Product Stylists: Megan Jackson Stoffer, Glenda Raymond, Hailey Bell

Retoucher: Tom Ervin

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BlairGarcia_ArtDirection_Fossil_Print_Ad_AustinMahone.jpg
BlairGarcia_ArtDirection_Fossil_Print_Ad_KristenBell.jpg
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